tag:blogger.com,1999:blog-2608506457137862130.post6920783129959933261..comments2023-11-02T03:45:52.084-04:00Comments on Passage Communications: Interactive Local Media...TakeAways from the KelseyGroup ILM '08 ConferenceSonia Carrenohttp://www.blogger.com/profile/08102171876133020703noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2608506457137862130.post-28720953521267608522008-11-24T21:57:00.000-05:002008-11-24T21:57:00.000-05:00I totally agree. Not only does one need to measur...I totally agree. Not only does one need to measure everything, run it against your plan and contrast and compare results for all your marketing and its true ROI. Are your free Craigslist ads delivering more value than your Yellow Page ads? Try new things, measure them and see if they work, then throw more resources at them if they do.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2608506457137862130.post-83765081820711202322008-11-24T12:51:00.000-05:002008-11-24T12:51:00.000-05:00Nice insights on the conference and I agree with y...Nice insights on the conference and I agree with your thoughts.<BR/><BR/>MKAnonymousnoreply@blogger.com