tag:blogger.com,1999:blog-2608506457137862130.post7883745907718821646..comments2023-11-02T03:45:52.084-04:00Comments on Passage Communications: Funnel Bidding...Adnetik's Approach to Media Metrics & PricingSonia Carrenohttp://www.blogger.com/profile/08102171876133020703noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2608506457137862130.post-15587179730668784492009-04-02T17:08:00.000-04:002009-04-02T17:08:00.000-04:00Thanks Joe, it's true that this thinking is far fr...Thanks Joe, it's true that this thinking is far from mainstream. These kinds of solutions might help agencies sell through the media attribution concept without wading through the peanut butter of equation-talk... <BR/><BR/>Funny you should mention Digitas, I come from a Modem Media background - this was part of the DNA there.<BR/><BR/>See you on Twitter...Sonia Carrenohttps://www.blogger.com/profile/08102171876133020703noreply@blogger.comtag:blogger.com,1999:blog-2608506457137862130.post-32139670077857503012009-04-02T15:29:00.000-04:002009-04-02T15:29:00.000-04:00Thanks for this post Sonia as I am interested to h...Thanks for this post Sonia as I am interested to hear what AdNetik is up to. Only a few media agencies (VarickMM, Digitas under Vivaki) seem to have any understanding of online media attribution and how leveraging all sections of the purchase funnel is as important as buying a converting keyword phrase on Google. Followed you on twitter and look forward to more insights.Joe Frederickshttp://www.adexchanger.comnoreply@blogger.com