Monday, January 28, 2008

Target Trips...Into User Generated Content

In keeping with today's theme of user generated content, I could not resist sharing this example found in the New York Times today of how some big brands are not embracing user generated content and how it could backfire.

The irony here, is that the very resistance has catapulted the brand into the blogosphere.

PS: I found this through a great French blog (aggregator)

What a PR hornet's nest...

2 comments:

Cedric said...

Hi Sonia,
thanks for your comment on my blog !

For your information the french blog you noticed is not a real blog but an aggregator that steals a lot of content. A lot of bloggers are not happy about that :))

Sonia Carreno said...

Thanks for visiting Cedric!

So, the aggregator is like a French version of IceRocket? Curious. If bloggers are being referenced and sent traffic, is it still frowned upon? Or is it like the Digg problem, where bloggers are starting to feel they have too much control?