Back from Facebook Camp. The 3rd event, held in Toronto drew 450 attendees consisting of developers, marketers and entrepreneurs.The Take Away Messages:
Growth - 15,108 approved Facebook apps currently on the site (it was 5,500 in October)
Expansion - Facebook apps are now being promoted outwardly so that they can exist on other sites (Beacon & Widgets)
Licensing - Facebook API is being licensed (Bebo being amongst its first clients) - feedback is already emerging
Clean-up - Working hard to combat application fatigue, Facebook is working towards optimizing the spam factor
Here are some selected highlights from the latest Canadian stats on the network:
- There are 7.5 million active Facebook accounts in Canada:
- 46% Ontario
- 15% BC
- 13% Alberta
- 12% Quebec
- 8% Maritimes
- 3% Manitoba
- 3% Saskatchewan
- 18% are under 18
- 44% Male – 56% Female
- Total Page Views per month are 8.3 Billion compared to 50.2 Billion Globally
- 59% of the Canadian users return every day compared to 45% globally
The event had some interesting presentations. I’ll share some case studies and more information on the licensing with Bebo over the next couple of days.
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