I’ve been spending some time on the local search side of things over the past few weeks. There have been some interesting discussions about the use of Co-op advertising or, as some would suggest, the under utilization of it.
Co-op Advertising also known as Co-op ads or Cooperative programs is defined as ad costs divided between two or more companies. Generally, the programs are born out of incentives offered by manufacturers to distributors or retailers in order to encourage promotion and advertising of particular products.
In discussions with local business owners, their awareness of programs is minimal. While they understand the general concept, they are generally not well informed about the opportunities presented by their suppliers and are therefore, missing out on hundreds if not thousands of dollars worth of advertising. In some cases, the manufacturers have not taken advantage of their channels to build their brands online.
Brand advertising at the local level is still in its infancy but the potential is enormous. Currently the largest movement is coming from retail based search engines like Krillion but Local Search sites like YellowPages.ca have understood the value of brand association at the local level for some time and have built their systems accordingly.
Taking advantage of Co-op programs could help to drive SEO programs for local businesses as they broaden their searchable content through the products they may carry.
The win-win of these types of programs is clear. The manufacturers drill down to the local level while the small businesses broaden their search results for minimal cost.
The challenge to date has been the communication barriers to the local businesses as well as the amount of time required to study the programs, follow the guidelines and seek out the proper channels.
In this day and age, it would be prudent to mobilize the local troops to boost brand presence across the local media landscape. There are so many opportunities for publishers as well as small businesses in this space. I’ll be researching this much closer over the next little while. Drop me a line if you have input or are interested in the output…
20 comments:
Co-op advertising will be very beneficial for the local companies since they sometimes rely on word-of-mouth testimonials and flyers. Through this, they can learn different trends on the internet and generate more income not only from their local customers but also from those in nearby areas and even other countries.
This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information... internet marketing los angeles
This Post is providing valuable and unique information✅ I know that you take a time and effort to make a awesome article 카지노사이트
Hi buddies, it is great written piece entirely defined, continue the good work constantly. 먹튀검증
I read your blog frequently and keep up the amazing work! 먹튀폴리스
This is cool post and i quite like to see this post. your site is fantastic and you have good staff in your blog. nice sharing thanks. 안전놀이터
This is a great article and great read for me. It's my first visit to your blog, and I have found it so useful and informative especially this 메이저놀이터
This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post.! voice search company
"It is perfect time to make some plans for the future and it
is time to be happy. I’ve read this post and if I could I
want to suggest you few interesting things or
suggestions." คาสิโนออนไลน์ได้เงินจริง มือถือ
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. voice seo
it quickly makes the home all the more cordial and agreeable. mm888bet
I love blogging and i can say that you also love blogging. pg slot game
Hmm!! This blog is really cool, I’m so lucky that I have reached here and got this awesome information. 토토사이트
"If you are going for most excellent contents like myself,
just pay a visit this web page every day as it gives feature contents,
thanks" slotxo เล่นฟรี
it quickly makes the home all the more cordial and agreeable. slot live22
Hi. i think that you should add captcha to your blog pgslot
it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity Judi Online Terpercaya
I was just browsing through the internet looking for some information and came across your blog. I am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. pgสล็อต
"This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works
" หวยหุ้น
Very Nice Blog Thanks for sharing 먹튀검증
Post a Comment