Sunday, March 1, 2009

Girl Disrupted...Local Pick Opportunity

I’m all for the Local Picks application on Facebook. I thought it fit in 2007 and I still think it fits today.

However, being a bit of a media snob, I did feel a little let down by a recent notification in my profile. Local Picks had a great opportunity to gain some interaction and I think they blew it.

It’s important in any media initiative to show consistency in messaging and give audiences what you’ve promised in your call to action.

So clicking on the notification to see the new restaurant in my area should bring me to the new listing no?

What a great opportunity to ask me if I’ve been there and liked it. Heck, I might have been motivated to rate it as well.

Instead, I was sent to a generic landing page that has done two things:
  1. Disrupted my Facebook user experience as I wasn't really looking for a place to go (I was interested in seeing what new place in my area was listed).
  2. Not delivered on it's media message.

Users are fickle and competing applications are anything but scarce (especially in the local search category). This was a great example of an opportunity to stand out from the crowd AND get user interaction that was not fully realized.

Maybe the next notification will be more fulfilling for both the user and the directory.

Just a follow up note... Here's the message on my profile telling all my friends what I've (allegedly) been up to :

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